PROJECT

Bonnaroo is widely viewed as the best festival in the country. Why? Partly for the talent: 150+ acts (from megastars to promising nobodies) on 10+ stages. Partly for the magical 750-acre pop-up city of 75,000 Bonnaroovians, with acres of campgrounds and everything from yoga classes and our very own 5k, to a Christmas Barn and art exhibits, nightly parades, and a water slide. But mostly for the famous "Bonnaroo vibe": soulful, harmonious, generous, authentic, optimistic. Democratic, educated, and inclusive. Maybe even idealistic.

PROJECT

Bonnaroo is widely viewed as the best festival in the country. Why? Partly for the talent: 150+ acts (from megastars to promising nobodies) on 10+ stages. Partly for the magical 750-acre pop-up city of 75,000 Bonnaroovians, with acres of campgrounds and everything from yoga classes and our very own 5k, to a Christmas Barn and art exhibits, nightly parades, and a water slide. But mostly for the famous "Bonnaroo vibe": soulful, harmonious, generous, authentic, optimistic. Democratic, educated, and inclusive. Maybe even idealistic.

PROJECT

Bonnaroo is widely viewed as the best festival in the country. Why? Partly for the talent: 150+ acts (from megastars to promising nobodies) on 10+ stages. Partly for the magical 750-acre pop-up city of 75,000 Bonnaroovians, with acres of campgrounds and everything from yoga classes and our very own 5k, to a Christmas Barn and art exhibits, nightly parades, and a water slide. But mostly for the famous "Bonnaroo vibe": soulful, harmonious, generous, authentic, optimistic. Democratic, educated, and inclusive. Maybe even idealistic.

PROJECT

Bonnaroo is widely viewed as the best festival in the country. Why? Partly for the talent: 150+ acts (from megastars to promising nobodies) on 10+ stages. Partly for the magical 750-acre pop-up city of 75,000 Bonnaroovians, with acres of campgrounds and everything from yoga classes and our very own 5k, to a Christmas Barn and art exhibits, nightly parades, and a water slide. But mostly for the famous "Bonnaroo vibe": soulful, harmonious, generous, authentic, optimistic. Democratic, educated, and inclusive. Maybe even idealistic.

TEAM

Company: AC Entertainment
Art Direction: Julianna Cvetetic
Design: Julianna Cvetetic
Illustration: Pavlov Visuals

TEAM

Company: AC Entertainment
Art Direction: Julianna Cvetetic
Design: Julianna Cvetetic
Illustration: Pavlov Visuals

TEAM

Company: AC Entertainment
Art Direction: Julianna Cvetetic
Design: Julianna Cvetetic
Illustration: Pavlov Visuals

TEAM

Company: AC Entertainment
Art Direction: Julianna Cvetetic
Design: Julianna Cvetetic
Illustration: Pavlov Visuals