PROJECT

The Bonnaroo Music & Arts Festival is unlike any brand I've had the chance to work with. Every year, Bonnaroo gets a face lift. We dream up a new way to communicate Bonnaroo's positive message and the "once in a lifetime every time" experience that happens in Manchester, Tennessee each June. 

For 2019, we wanted to fully incorporate the daytime experience and nightlife of Bonnaroo. We juxtaposed bright colors with floods of black to bring out the festival's mysterious side. I enlisted Oliver Hibert, a master of psychedelic art, to add some trippy illustrations that really elevated this year's branding to a new level.

PROJECT

The Bonnaroo Music & Arts Festival is unlike any brand I've had the chance to work with. Every year, Bonnaroo gets a face lift. We dream up a new way to communicate Bonnaroo's positive message and the "once in a lifetime every time" experience that happens in Manchester, Tennessee each June. 

For 2019, we wanted to fully incorporate the daytime experience and nightlife of Bonnaroo. We juxtaposed bright colors with floods of black to bring out the festival's mysterious side. I enlisted Oliver Hibert, a master of psychedelic art, to add some trippy illustrations that really elevated this year's branding to a new level.

PROJECT

The Bonnaroo Music & Arts Festival is unlike any brand I've had the chance to work with. Every year, Bonnaroo gets a face lift. We dream up a new way to communicate Bonnaroo's positive message and the "once in a lifetime every time" experience that happens in Manchester, Tennessee each June. 

For 2019, we wanted to fully incorporate the daytime experience and nightlife of Bonnaroo. We juxtaposed bright colors with floods of black to bring out the festival's mysterious side. I enlisted Oliver Hibert, a master of psychedelic art, to add some trippy illustrations that really elevated this year's branding to a new level.

PROJECT

The Bonnaroo Music & Arts Festival is unlike any brand I've had the chance to work with. Every year, Bonnaroo gets a face lift. We dream up a new way to communicate Bonnaroo's positive message and the "once in a lifetime every time" experience that happens in Manchester, Tennessee each June. 

For 2019, we wanted to fully incorporate the daytime experience and nightlife of Bonnaroo. We juxtaposed bright colors with floods of black to bring out the festival's mysterious side. I enlisted Oliver Hibert, a master of psychedelic art, to add some trippy illustrations that really elevated this year's branding to a new level.

PROJECT

The Bonnaroo Music & Arts Festival is unlike any brand I've had the chance to work with. Every year, Bonnaroo gets a face lift. We dream up a new way to communicate Bonnaroo's positive message and the "once in a lifetime every time" experience that happens in Manchester, Tennessee each June. 

For 2019, we wanted to fully incorporate the daytime experience and nightlife of Bonnaroo. We juxtaposed bright colors with floods of black to bring out the festival's mysterious side. I enlisted Oliver Hibert, a master of psychedelic art, to add some trippy illustrations that really elevated this year's branding to a new level.

TEAM

Company: AC Entertainment
Art Direction & Design: Julianna Cvetetic
Illustration: Oliver Hibert
Big Fan: Jimmy Fallon

TEAM

Company: AC Entertainment
Art Direction & Design: Julianna Cvetetic
Illustration: Oliver Hibert
Big Fan: Jimmy Fallon

TEAM

Company: AC Entertainment
Art Direction/Design: Julianna Cvetetic
Illustration: Oliver Hibert
Big Fan: Jimmy Fallon

TEAM

Company: AC Entertainment
Art Direction/Design: Julianna Cvetetic
Illustration: Oliver Hibert
Big Fan: Jimmy Fallon

TEAM

Company: AC Entertainment
Art Direction/Design: Julianna Cvetetic
Illustration: Oliver Hibert
Big Fan: Jimmy Fallon