SENSE &
SUSTAINABILITY

PROJECT
Redesign of the 2005 Mohawk Paper brochure titled Sense and Sustainability.

DESIGN STRATEGY
The first thing I noticed about the original publication was that there were too many words and not enough room to read them. The strategy behind this redesign was to organize the text in a natural way. I guide readers through the text down a clean and clear path. I used grids and blocks of color to assist in this process. I drew color inspiration from the Mohawk logo, making this redesign much more lively and fun than the original. The final product is a 20 page booklet incorporating out-sourced photography along with the complete text from the original brochure.

Designed while attending Auburn University

View the full publication here.