Bonnaroo Music & Art Festival
Creating a once-in-a-lifetime experience
Bonnaroo is for the weirdos. It's a magical, judgment-free place where you can forget the real world and be yourself. I was challenged to create a visual identity that represented this crazy beautiful community. After landing on an identity, I worked closely with creators, merchandisers, and producers to see that vision through from marketing campaigns to on-site at the festival.
Role: Art Direction + Design