Veeps
Stream live entertainment anytime, anywhere
Veeps is a streaming service that offers access to live and on-demand events and concerts anytime, anywhere — ensuring fans never miss a show. Founded by Benji and Joel Madden of Good Charlotte, Veeps empowers artists with control over ticketing, merchandising, and fan interactions, creating an accessible, fan-first live music experience.Since moving on from my full-time role at Veeps in 2021 (see that work below), I have continued collaborating with the team on various brand and creative initiatives. I consulted on a company-wide rebrand, crafting a digital brand guide to ensure cohesive visual standards across all platforms. I’ve designed signage for live events, merch for clients, and social media promotions. Additionally, I've created key art for new "Veeps Originals" shows, helping shape the visual identity for these unique, artist-driven projects.
Year: 2023–2024
Role: Freelance Design Lead
Veeps
Defining the brand
As the first creative hire at Veeps, I laid the foundation for the brand’s visual identity, establishing a comprehensive brand guide to unify the design language across all touchpoints. I developed a cohesive look and feel that captured Veeps' mission to connect artists and fans through unique live-streamed events. In this role, I led the design efforts for marketing campaigns, product visuals, and social media content, setting a creative standard that strengthened Veeps' presence as an artist-first platform.Year: 2020
Role: Design Lead
Veeps
Rethinking the livestream experience
With the business scaling quickly, I was tasked to redesign the platform to accommodate a self-serve user experience. Using insights from current users, we created a new platform to meet the needs of both artists and fans and built it out across web, mobile, and TV apps.Year: 2021
Role: Design Lead