Veeps
Defining the brand
Veeps is a streaming service that offers access to live and on-demand events and concerts anytime, anywhere — ensuring fans never miss a show. Founded by Benji and Joel Madden of Good Charlotte, Veeps empowers artists with control over ticketing, merchandising, and fan interactions, creating an accessible, fan-first live music experience.As the first creative hire at Veeps, I laid the foundation for the brand’s visual identity, establishing a comprehensive brand guide to unify the design language across all touchpoints. I developed a cohesive look and feel that captured Veeps' mission to connect artists and fans through unique live-streamed events. In this role, I led the design efforts for marketing campaigns, product visuals, and social media content, setting a creative standard that strengthened Veeps' presence as an artist-first platform.
Year: 2020
Role: Design Lead
Veeps
Rethinking the livestream experience
With the business scaling quickly, I was tasked to redesign the platform to accommodate a self-serve user experience. Using insights from current users, we created a new platform to meet the needs of both artists and fans and built it out across web, mobile, and TV apps.Year: 2021
Role: Design Lead