Greenlight
The money app for families
As the Brand Design Lead at Greenlight, I’ve led the charge on design initiatives across all brand touchpoints, ensuring consistency while continuing to evolve our visual identity. I collaborate closely with marketing, product, and other designers to create cohesive, impactful brand experiences. From product campaigns to print materials, I’ve played a key role in shaping how Greenlight is perceived by our audience, leveraging creativity and strategic design thinking to drive the brand forward.See a sample of my work and additional projects below.
Year: 2024
Role: Brand Design Lead
Greenlight
Establishing a fresh, ownable photo style
As part of a brand evolution at Greenlight, I spearheaded a refresh of the brand’s photography style to create a more ownable and unique visual identity. Collaborating with photographer duo Tropico, we took a docu-style approach to capture genuine, warm moments that reflect the aspirational lifestyle Greenlight enables for families.My role involved overseeing the creative direction from pre to post-production, ensuring the imagery aligned with Greenlight's brand values, and crafting a visual narrative that resonates emotionally with our audience.
Year: 2024
Role: Art Direction
Greenlight
Powering teen independence with Greenlight Infinity
Independence. Teens want it. Parents want it for them. Enter: Greenlight Infinity. A brand new plan that has everything teens need to manage money, stay connected, and call for help. Plus, the highest savings rate for teens on the market.I led the design for the product marketing effort to launch this new plan with current and prospective customers across CRM, web, social, in-app, and acquisition channels.
Year: 2022
Role: Design Lead