Greenlight

The money app for families

As the Brand Design Lead at Greenlight, I led the charge on design initiatives across all brand touchpoints, ensuring consistency while continuing to evolve the visual identity. I collaborated closely with marketing, product, and other designers to create cohesive, impactful brand experiences. From product campaigns to print materials, I played a key role in shaping how Greenlight is perceived by its audience, leveraging creativity and strategic design thinking to drive the brand forward.

See a sample of my work and additional projects below.

Years: 2022–2024
Role: Design Lead

Greenlight

Establishing a fresh, ownable photo style

As part of a brand evolution at Greenlight, I collaborated on a refresh of the brand’s photography style to create a more ownable and unique visual identity. With photographer duo Tropico, we took a docu-style approach to capture genuine, warm moments that reflect the aspirational lifestyle Greenlight enables for families.

My role involved overseeing the creative direction from pre to post-production, ensuring the imagery aligned with Greenlight's brand values, and crafting a visual narrative that resonates emotionally with our audience.

Year: 2024
Role: Art Direction

Greenlight

Powering teen independence with Greenlight Infinity

Independence. Teens want it. Parents want it for them. Enter: Greenlight Infinity. A brand new plan that has everything teens need to manage money, stay connected, and call for help. Plus, the highest savings rate for teens on the market.

I led the design for the product marketing effort to launch this new plan with current and prospective customers across CRM, web, social, in-app, and acquisition channels.

Year: 2022
Role: Design Lead

Julianna Cvetetic GreenlightSmileDirectClubMADE x PayPalVeeps BonnarooHigh WaterFormationAnd more Info Email LinkedIn ©2025

Julianna Cvetetic

Greenlight
SmileDirectClub
MADE x PayPal
Veeps
Bonnaroo
High Water
Formation
And more

Info
Email
LinkedIn

©2025